Hollandazed: Thoughts, Ideas, and Miscellany — word of mouth

Running a wargames company can be hard work. It'd be great if all you had to do was publish great games, and then folks would buy them, but of course that isn't quite that simple. Folks need to know that the game exists, and they need to know that the game is great. The million dollar question is, how do you let them know that? A lot of our time and effort is spent grappling with this question, and occasionally we'll do a bit of "opposition research": we'll poke around and see what other wargames companies are up to. I...