Hollandazed: Thoughts, Ideas, and Miscellany — marketing

At some point in the very early nineties, a new McDonald's restaurant opened up within walking distance of my house. This was a welcome addition for my siblings especially, as the only fast-food restaurants within walking distance were Arby's (which was much too expensive) and White Castle (which they abhorred). Both of those establishments were several blocks farther down the road, and in the opposite direction, from the McDonald's, and so it made sense that my brothers and sister would gravitate toward it; one of my brothers even got his first job there, and met the mother of his first...

Years ago, I made computer games - a few of which still survive and are somewhat diverting if completely inessential - and during that period of my life, I spent a lot of time with library books about said games. In fact, the first time I read Dunnigan's Complete Wargames Handbook, it was because it was shelved between two programming books, and I was fairly irritated when I opened it up and it was primarily about some weird and unappealing cardboard things. (The second time I read it, after we had gotten into board games, I had a very different...

Years ago, I made computer games - a few of which still survive and are somewhat diverting if completely inessential - and during that period of my life, I spent a lot of time with library books about said games. In fact, the first time I read Dunnigan's Complete Wargames Handbook, it was because it was shelved between two programming books, and I was fairly irritated when I opened it up and it was primarily about some weird and unappealing cardboard things. (The second time I read it, after we had gotten into board games, I had a very different...

At some point in the very early nineties, a new McDonald's restaurant opened up within walking distance of my house. This was a welcome addition for my siblings especially, as the only fast-food restaurants within walking distance were Arby's (which was much too expensive) and White Castle (which they abhorred). Both of those establishments were several blocks farther down the road, and in the opposite direction, from the McDonald's, and so it made sense that my brothers and sister would gravitate toward it; one of my brothers even got his first job there, and met the mother of his first...