Hollandazed: Thoughts, Ideas, and Miscellany — advertising

During our first year in business, Mary and I would buy banner ads for some of our titles. It was, after all, a Thing That Publishers Did in order to let people know that their products existed. But when we looked at the actual numbers, we saw that it didn't really make much of a difference. All other things being equal, the games that we advertised didn't sell better than the games that we didn't, and traffic from a given website didn't appreciably increase when we advertised there. That being the case, we felt it made more sense to keep...